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simplify & articulate your brand's 
WHY

Helping businesses communicate their core purpose and value to better connect with audiences.
Beyond selling product features and benefits...
WHY does your company exist?
WHY should audiences care?
“People don’t buy what you do, they buy why you do it.”
Simon Sinek

Services

Offering a range of marketing services to help your business - from product launches and strategy development to content creation and branding.

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Brand
Narrative
Concisely document your brand's vision and how your offerings get you and your customers there so that everyone operates from the same, consistent playbook.
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Product
Marketing
Develop a go-to-market strategy with strategic insights, plans, and materials your teams need to launch a new product, target new audiences, or expand markets.
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Collateral
& More
From 1-Sheets to pitch decks,  website audits to conference materials, get help with a wide range of marketing assets. Reach out to learn more!

About Sheldon Consulting

Specializing in aligning messaging across teams to get everyone operating from the same playbook. 

Why your company exists - the vision.
How it achieves this.
What the product or service is.

From briefs that serve as a strategic roadmap to sales enablement collateral such as 1-sheets, we help communicate your brand's purpose and value with clarity and confidence.

Ben Sheldon

Founder & CEO

A seasoned leader with over 16 years of experience in product marketing, branding, and sales. I've worked in multiple industries, including tech, advertising, education, and animal health, from Google to startups.

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Business Conference
“I was incredibly impressed with his ability to quickly learn a new channel and continuously develop a vision for what the future could hold. Ben Sheldon is truly a visionary with the skill and tenacity needed to lead.”

Jon Detweiler, Owner/Executive

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