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Beyond selling product features and benefits...
WHY does your company exist?
WHY should audiences care?
“People don’t buy what you do, they buy why you do it.”
Simon Sinek
About Sheldon Consulting
Specializing in aligning messaging across the company to get everyone operating from the same playbook.
Why your company exists - the vision.
How it achieves this.
What the product or service is.
From briefs that serve as a strategic roadmap to sales enablement collateral such as 1-sheets, Sheldon Consulting helps communicate your brand's purpose and value with clarity and confidence.
Ben Sheldon
Founder & CEO
I’m a seasoned leader with over 16 years of experience in strategic marketing, product positioning, and sales. I've worked in multiple industries including tech, advertising, education, and animal health, from Google to startups.
Services
Offering a range of marketing services to help your business - from product launches and strategy development to content creation and branding.
Executive Briefs
A concise, internal source of
truth for messaging, offering a high-level overview for executives, cross-functional partners, and channel owners so that everyone is operating from the same playbook.
Collateral
From 1-Sheets to pitch decks, materials designed to enhance the communication with external audiences to effectively communicate your brand's or product's value.
Brand & Product Presence
From website audits recommending how audiences interact with your site to
materials for conferences, get help with a wide range of brand assets. Reach out and we'll brainstorm together!
Get in Touch
“I was incredibly impressed with his ability to quickly learn a new channel and continuously develop a vision for what the future could hold. Ben Sheldon is truly a visionary with the skill and tenacity needed to lead.”
Jon Detweiler, Owner/Executive
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